Find out where your company ranks on the internet with certain keywords.
Search engine optimization (or SEO) is a massive topic that could fill many e-books. Essentially, Google uses automated software that crawls the internet and “reads” pages to see what they are about. It’s looking for a lot of things, but especially business names, industries or categories, and locations.
In this way, Google can match you up with your perfect customers, but only if it understands where you are. That brings us back to a point I made about your website: you should have several different citations of your location online.
Another way to emphasize your location is by making sure you have consistent contact details throughout your site and all your online profiles. Google likes your Internet citations to match your website, this helps your SEO ranking. Even “St.” rather than “Street”, can make a difference.
You don’t have to go overboard using your city name in every sentence on your website, of course, but be aware that these types of geographic keywords matter. We provide you with your SEO ranking with specific search terms. This helps you decide where to put your focus.