Whether you have 1 or 100 locations, changing a listing is a snap.
What happens when a potential customer goes to their favorite industry website or review site looking for the products or services you offer? Will what they see on Yelp match the information on the web version of the Yellow Pages? Will each of these sites – not to mention Facebook, and Google Business – all agree about your address, hours, etc.? Click here to scan your company.
More often than not, the answer to that question is “no” for a lot of small businesses. That’s because most business owners don’t really look after their NAPs (Name, Address, Phone). They have a lot of contact information out there, but some of it is outdated, shortened, or attributed to another company.
This is problematic for several reasons. You definitely want buyers who are looking for you by name to be able to locate you in the real world. In some cases, referrals might be passed along without a business card or complete contact details. If someone searches you on Google and can’t find the best way to reach you, the opportunity to win them as a customer could be lost.
No matter how you stay on top of the details, though, it’s important that you don’t let inaccurate or outdated NAPS information cost you business. It’s easy to confuse Google and real-life customers by making your company hard to reach. We set things up so you don’t have to worry about buyers missing you.