Blog

The Catch-22 of Social Media Marketing

There’s a new buzzword in social media marketing: engagement. In this case, though, there’s more to things than a trendy term. As it turns out, engagement really is the key to turning your social profiles into sales results. It’s easy to see why: Racking up lots of fans and followers is simple, especially if you give away lots of your time and/or products for free….

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5 Ways to Double the Size of Your Local Email Marketing List

Email marketing is the sales equivalent of a Swiss Army knife. Not only is it easy, cheap, and effective, but can be used to do any number of tasks. Get a strong list of local buyers together and you can announce new products, promote events, jumpstart sales with a discount code, and even share helpful tips. Before you can do any of these things, however,…

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Experiencing Cyber Attack Aniety?

The newest battle with ransomware is with the WannaCry attack. This ransomware has reached over 200,000 computers.  The attack locks people out of their computer and demands a ransom which increases the longer you wait. These attacks usually exploits vulnerable Windows system that have not been updated.  First and foremost, install your security updates on your Windows systems.  Microsoft released the fix in March and…

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What Makes Local SEO So Great?

Local search engine optimization – which is the art and science of using Google to find buyers in your neighborhood – is more popular, and more powerful, than ever before. But business owners who haven’t taken advantage of this trend in the past sometimes ask: What makes it so great?   The short answer is that local SEO is like having a large Yellow Pages…

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How Should You Evaluate an Illinois Web Designer?

There are a lot of ways to compare different business web designers. You could look at their respective samples and see which ones you like. Or, you could compare fees and see who charges less. You might even sit down to have a consultation with each one to see which web designer has a philosophy that’s closest to your own.   Which of these makes…

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Putting Reviews to Work for Your Business

As most of my readers and clients will know already, I’m a huge proponent of online reputation management. If potential customers and referrals don’t see good things written about you when they look you up on Google, Facebook, or Yelp, they’re less likely to visit your store or pick up the phone. Recently, though, I’ve come across another more pressing reason to gather and promote…

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Why Your Online Directory Listings Have to Be Consistent

Online business directory listings were once a hot topic in the world of internet marketing and search engine optimization. By creating profiles and entering your information, you could earn valuable backlinks that would help you move to the top of Google’s listings for a given search phrase.   Many algorithm adjustments later, those backlinks don’t have SEO value any longer. But you should still be…

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Online Reputation Management Explained in 60 Seconds

Although I’ve become something of an Illinois expert in the field of online reputation management, I find that lots of business owners, self-employed people, and professionals don’t really understand the term. Is it something you should care about, especially if you don’t spend a lot of time online?   It absolutely is, and I can give you a very simple explanation that shows why. At…

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